Endirecto GmbH was founded in Germany in 1997 to promote and distribute iberoamerican culture –in special Cuban music– worldwide. Since 2016 the agency established also an office in Havana.
Today Endirecto’s main activity is the production of audiovisuals, festivals, trade fairs and events with Cuban content the same outside or in Cuba. Constructing bridges between cultures and supporting the exchange of arts and music is our interest.
An highly efficient network grown over 20 years is the most important value of the company and allows us to find productions solutions specially in Cuba.
Actively participating and creating some of the most outstanding events held in Cuba in the last years, the same for professionals like Primera Linea or for general public like Baila en Cuba.
Focused on Cuban music Endirecto offers artists from the island a whole management support, extended to recording, publishing or international booking.
We understand artist management as an constant and adapted partnership to find and execute best solutions for artists to start their career or develop their international presence. An example of this work is the artist Manolito Simonet.
An experience of more than 70 international tours and more than 1300 concerts of Cuban music realised abroad permits us to focus efficiently on the vital importance of live performances for artists success today.
The Endirecto label focuses to guarantee our represented artists to have a high quality recording available in the international markets and platforms.
Working worldwide mainly for artist with original repertoire requires a continuous and efficient supervision of the authors rights. To succeed in this effort we count on a network of international partners.